Branded by Sweetwater for Moda
When we were asked to design a modern western collection, it was music to our ears. After all, our everyday life revolves around cattle, farmland and a new obsession with the television show Yellowstone. As we starting working on Branded, our first objective was to ask our Sweetwater fans to submit names of ranches and farms. The text print for this collection includes every one of the names we received there were hundreds! Our second goal was to capture the rugged, distressed and slightly faded feel that is the everyday lifestyle of cowboys. The colors? Were introducing a new color to our palette a dark, almost teal, shade of blue that blends perfectly with our signature red, black and khaki.